Strengthening the "Inside-Out" and "Outside-In" Lenses
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Inside-Out
How a company sees itself
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Outside-In
How the market perceives the company
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Internal Readiness
Culture, leadership, and processes
While ecosystem competency often focuses on external relationships, internal readiness is just as crucial.
Enhancing Internal Readiness
Internal Alignment
Support external partnerships
Prepare leadership to champion ecosystem strategies
Cross-Functional Collaboration
Ensure effective collaboration across teams
Collaborative Culture
A company’s culture must be collaborative
Inside-Out vs. Outside-In: How Leadership Drives Success
Internal Readiness
Internal processes must be aligned with external ambitions.
Openness and Collaboration
Fostering a culture of openness and cross-functional collaboration.
External Partnerships
Engaging with external partners.
Importance of Long-Term Sustainability
AoI Framework
Stresses sustainability in relationships
Partnerships are strategic and enduring
Long-Term Sustainability
Focus on environmental and economic sustainability
Maintain thriving ecosystems
Building Sustainable Partnerships
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1. Long-Term Success
Beyond immediate gains
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2. Corporate Sustainability
Environmental stewardship or community engagement
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3. Environmental & Social Impact
Financial value and sustainability
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4. Resilient Networks
Integrate sustainability into partnerships
Corporate Social Responsibility (CSR)
Shared Value
A company’s commitment to CSR can strengthen its ecosystem by creating shared value.
Sustainability Goals
Companies that partner with suppliers and distributors who align with their sustainability goals are better positioned to create long-term, mutually beneficial relationships.
Deeper Connections
Partnerships focused on sustainability foster deeper connections and long-term resilience.
Innovation in Ecosystem Competency
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1. Differentiation Through Strategic Innovation
Leverage ecosystem to co-create products, services, or customer experiences.
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2. Co-Creation and Joint Ventures
Companies that leverage their ecosystem can stand out among competitors.
Differentiation Through Strategic Ecosystem Innovation
Unique Offerings
Collaborate with partners to create unique offerings.
Competitive Edge
Drive innovation that competitors cannot easily replicate.
Strategic Approach
Enhances innovation and provides a competitive edge.
Co-Creation and Joint Ventures
Pooling Resources
Companies can combine expertise.
Beyond Single Player
Offers go beyond individual capacity.
Market Leaders
Differentiated products emerge.
Measuring Ecosystem Health
Beyond Partnerships
Effective measurement is essential.
Not just the number of partnerships.
Quality, Alignment, Impact
Quality, strategic alignment, and long-term impact.
Impact on the company’s goals.
Clear Metrics for Assessing Ecosystem Health
Develop specific metrics to measure the effectiveness of ecosystem partnerships.
Metrics should focus on both the depth of the relationship and its long-term value to the business.
Structured Reporting Systems
Data-Driven Decisions
Monitor and track performance.
Course-Correct When Necessary
Make data-driven decisions.
Differentiating Ecosystem Competency from Standard Partnership Strategies
Ecosystem Competency
Interconnected network, all parties benefit.
Standard Partnerships
Traditional, individual relationships.
Synergies
Holistic approach, greater than the sum.
Building Synergies in Ecosystems
Mutual value through open innovation.
Knowledge sharing and collaboration.
Outcomes difficult to achieve through isolated partnerships.
Linking Ecosystem Competency to Vision, Team, and Sustainability